DESIGN AND ROAD

In Italy there are average 614 car accidents, 15 deaths and 867 blessed on the road per day.

R.Q: How design can improve the safety of vulnerable road users?


Design can be used to solve practical problems, to create awareness in order to give positive examples around the use of the road.
Design can trigger imagination to think about a better road, to be proposed to individuals, politicians, city planners and road engineers.

We let down our children and our
communities when we ceded control of the
streets to the car.
City planning as if people mattered
Philip Parker 22/06/2008

Old people, Children, pets and birds are the the creatures more at risk.

The general increase of traffic hazards and have prompted parents to reduce the freedom of movement of their children, with important consequences for their health and this figure has changed life in our cities.

Design as: safety objects, awareness campaigns, critical objects, communication signs and road enginering .